INE contribution to upcoming EU Sustainable Tourism Strategy

29 September 2025

Europe’s inland waterways are a strategic asset in the tourism sector. Rivers and canals link cities,
towns, and natural landscapes, providing opportunities for sustainable travel and regional
development. Incorporating waterways into the EU Sustainable Tourism Strategy can advance the
green growth and sustainable prosperity while supporting regional development, safeguarding
cultural heritage, and the natural assets of Europe’s rivers and canals.
Waterway tourism—including river cruising, boating, kayaking, and waterside activities such as
cycling, walking, gastronomy, and cultural experiences—offers an appealing tourism model where
the journey itself is central. With the river tourism sector rebounding to pre-COVID levels and now
growing, there is a timely opportunity to expand its role in sustainable tourism.
There are of course challenges to bear in mind alongside opportunities. We need to address climate
change that affects navigability while invasive species and water quality threaten ecosystems. A
concerted effort towards emissions reduction, electrification, and improved waste management are
also needed. Digital tools are present but require further development, and standardised EU-wide
data and safety information are essential to boost security, visibility, and resilience. Tackling these
challenges to propel the sector forward requires strategic investment which is currently limited.
Through targeted investment, harmonised governance, and collaboration between waterway
managers, operators, tourism organisations and local communities, the EU can utilise its multi-use
waterways to develop a tourism model that is sustainable, competitive, and connected to Europe’s
cultural and natural heritage.